Liberal Party candidate for the Senate Francis "Kiko" Pangilinan talking to supporters. Photo from the Kiko Pangilinan Facebook Fan Page.
Television advertisements, popularly known as “TV ads”, have become a popular choice for aspiring politicians to reach out to the Filipino people due to their wide coverage. Various politicians come up with gimmicks in order to maximize their 30-second advertisements. Some politicians use the 30 seconds to forward their platforms. Some politicians use it to narrate their experiences while some politicians use to put forward claims such as the legislations they passed and the programs that they initiated.
Francis “Kiko” Pangilinan is one of the many senatorial candidates who make use of TV ads to put forward claims on legislations they passed. As a senator, he headed the Senate Committee on Agriculture and Food. During his term, he focused on his advocacy of uplifting the lives of the farmers by focusing on modernizing the agriculture sector.